PRESS DU NORD—BESPOKE PRINT SHOP AND FINE GOODS
SUMMARY—
Press Du Nord is the letterpress print shop and creative endeavor of Duluth-native Reggie Asplund. With a focus split between client-focused production printing and the design of branded goods such as greeting cards, pencils and art prints, Graphic Science was tasked with creating an identity that could work across all materials.
The primary logo is a compass rendition inspired by our Nordic roots, physical location at the tip of Lake Superior and the mechanical processes involved in letterpress printing. We used Mabry Sans as the primary typeface, taking influence from the Grotesque-style sans serif typefaces that were commonplace during the rise of letterpress printing at the turn of the century.
SERVICES—
Brand Strategy
Visual Identity
Logo Design
Graphic Design
Photography
Videography
Motion Design
Brand Strategy
Visual Identity
Logo Design
Graphic Design
Photography
Videography
Motion Design
YEAR—
2020
2020